Privacy Policy

CupcakeDressup.com (Cupcake Dressup) is a safe, carefully moderated games website and social network for kids ages 6 - 14. The entire Cupcake Dressup website is in full compliance with COPPA regulations, as outlined below. CDE is owned and operated by people who care about your children as if they were their own. Cupcake Dressup was born as a labor of love and continues to be one every day. We encourage parents to bring their questions, comments, and concerns to us.

Cupcake Dressup is located at:

Cupcake Dressup
115 West 27th Street, 12th Floor
New York, NY 10001

The main areas of Cupcake Dressup are free to use, require no registration, collect no information, and do not store any personally identifiable information. These include the homepage and any of the games pages.

Users must register to create a profile, post comments, and use other social networking features on Cupcake Dressup. These features are covered under the "Cupcake Dressup Social Network paragraph" below.

Cupcake Dressup Social Network

Registering for Cupcake Dressup involves inputting an e-mail address, birthday, and a handle, or username. We require an email address in order to protect our users. By verifying that a valid e-mail address is used, we can be certain the registrant is a person and not a robot who could cause harm to our social network or its participants. Cupcake Dressup does not view or use registrants' information for any purpose except to identify potential threats to the safety of our environment and serve relevant information. Cupcake Dressup does e-mail users on occasion, but never more than once per week, and only if they have opted to receive updates about our social network. Updates and announcements about Cupcake Dressup are the only kinds of e-mails users will ever receive from us. Cupcake Dressup occasionally uses cookies to track how our users landed on our site, but not to collect any personal information.

Cupcake Dressup never asks its users for personally identifiable information such as full name, telephone number, or home address. In addition, Cupcake Dressup is monitored 24 hours per day, 7 days per week by live people, and electronic scripts are constantly running in order to prevent the transmission of personally identifiable information and generally protect the identities of Cupcake Dressup users.

Cupcake Dressup never discloses any of the information it collects to third parties for any reason whatsoever.

Users under the age of 13 must be accompanied by a parent during their registration and that parent must verify his/her e-mail address in order to give permission for their child to use Cupcake Dressup. Parents’ e-mail address will be used to deliver relevant safety updates and announcement about the site.

At any time, a parent may request that their child’s account and information be deleted. A representative from Cupcake Dressup may ask for clarification about the reasons for deletion for our own internal records, but will never refuse to delete an account except if there are grave safety concerns involved (for instance, if a user has been bullying another user, we may choose to retain the account of either party for a short amount of time in order to properly address the situation).

Third Party Advertising

We use third-party advertising companies to serve advertisements to you on our website. No personally identifiable information is collected by these companies, for reasons other than internal operations. These companies may place unique third-party cookies on your computer through your browser. Also, we use Web beacons provided by third-party advertising companies to help optimize our advertising. Web beacons enable us to recognize your browser when a cookie has been placed on your computer. For more information on the privacy policy and data collection of our third party advertisers, please visit their website and privacy policy here. Some but not all third party advertising companies provide a mechanism to opt-out of their technology. For more information and to opt out of advertisers that provide an opt-out mechanism, please click here and here.

The third party advertising networks we are currently working with are Google AdExchange and Driver Digital GameRoll. Sometimes these companies collect persistent identifiers in the form of browser type, geo, frequency, and other persistent identifiers which they use to fulfill and deliver the ad campaigns. No other personal information is collected by these or other third parties.